VIRA — Brand Identity & Brandbook
A complete visual identity and brandbook for VIRA, covering logo usage, color palette, typography and a consistent visual language.
Case study ↗
Baku · Strategy · Design · Technology
Digital products
Digital products
should work like a business.
NM Group brings strategy, custom design, development, SEO and performance marketing into one system. The goal is not just a beautiful website — it is a clearer brand, an easier user journey and measurable growth.
NM GROUP / 2026
Strategy
Design
Technology
Growth Baku, Azerbaijan
Design
Technology
Growth Baku, Azerbaijan
Strategiya, dizayn və development eyni masada qərar verir.
100+real projects
10+years of experience
01business day response
One team
A complete digital system from strategy to outcome.
Instead of coordinating disconnected vendors, business goals, user experience, technology and marketing run on one shared roadmap.
About→What we do
We build the digital side of your business as one system.
Services are not isolated packages. We combine only what the goal requires and make each part work with the others.
01
Website development
Custom corporate websites, e-commerce platforms and web systems designed for sales, trust and easy management.
↗ 02SEO & Google visibility
Technical SEO, semantic architecture, high-quality content and measurable organic visibility.
↗ 03Digital marketing
A measurable lead-generation system combining Google Ads, Meta Ads, landing pages and analytics.
↗ 04Branding & design
One visual language from brand strategy and identity to digital materials and social media systems.
↗ 05Mobile applications
User-friendly iOS and Android products with API integrations and workflows built around real business operations.
↗ 06UI/UX & product design
Research, wireframes, prototypes, interfaces and scalable design systems that make user decisions easier.
↗
Why NM Group
No template look. Real business logic.
From the first-screen message to the admin panel, SEO and analytics, each decision is designed to reduce friction and support action.
01Custom UI/UX
not a ready-made theme
02Technical foundation
PHP · JS · SQL · API
03SEO-ready
structure + schema + speed
04Ongoing support
after launch too
Work
Not just attractive. Work that works.
Selected work — real products, real functionality and systems built around business needs.
All projects→Artelie — E-commerce with 3D Wall Preview
An e-commerce experience for interior products with a 3D feature that lets users preview products on their own wall.
Case study ↗Phone Service — Repair Management System
A management system for phone repair shops to track repair deadlines, technician workload and the status of every device.
Case study ↗Ritual — Funeral Services Website
A corporate website that clearly presents funeral services, structures service information and simplifies customer enquiries.
Case study ↗
Process01 02 03 04 05
Clear stages. Lower risk. Better outcomes.
Projects move through defined decisions and measurable outputs instead of a “build it and see” approach.
Discovery
Business goals, audience, competitors and the current digital context.
Architecture
Architecture, user flow, functionality and SEO semantics in one map.
Design
Custom visual language, responsive prototype and interface built with real content.
Build
Clean code, CMS, integrations, performance and security.
Growth
Launch, analytics, Search Console, SEO and conversion optimisation.
NM Insights
Practical thinking on SEO, web and marketing.
Not thin copy written for algorithms, but useful material that explains the topic and helps real decisions.
All articles→How to get more qualified leads without increasing ad spend
The problem is often bigger than the campaign itself: offer, landing page, analytics and sales follow-up need to be optimized together.
Read article ↗12 essentials of a corporate website that generates enquiries
What turns a corporate website from a digital brochure into a system for trust, leads and sales.
Read article ↗
2026 SEO roadmap: a system for stronger Google visibility
A practical plan covering technical foundations, search intent, content, local SEO and measurement.
Read article ↗FAQ
Common questions before a project starts.
01How long does a website take?
A corporate website typically takes 3–6 weeks depending on functionality and content readiness. E-commerce and custom platforms receive a separate planning phase and delivery schedule.
02Does SEO start after the site launches?
No. Technical SEO, URL architecture, heading hierarchy, internal links, schema and performance requirements should be built into design and development from the start.
03Do you use ready-made templates?
When the business case requires a custom solution, we do not simply recolor a purchased theme. Structure, UI and functionality are designed around the actual process and audience.
04Can we manage the website ourselves?
Yes. Content, services, portfolio, blog and enquiries are managed through the admin panel, and the core workflow is explained at handover.